Landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. Every content strategy should include the use of landing pages to convert more traffic and increase conversions.

A landing page is a great way to drive traffic, improve your SEO and build your brand. It can also form part of an effective PPC strategy. Approximately 68% of B2B businesses use landing pages to generate leads for future conversion.

Landing page is a standalone web page created specifically for a marketing or advertising campaign. Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they're redirected to “land” on a specific page that provides more depth to the headline.